From wild brief to shipped campaign in days.
A five-step production process built around real creative direction — not a magic-prompt assembly line.
Brand Understanding
We unpack the brand: positioning, audience, references, do's and don'ts. Output: a working brief in 48 hours.
48hCreative Direction
Concepts, mood, shot lists and visual system. We pick the idea worth building before we generate anything.
Day 3–6AI Production
Custom pipelines, fine-tuned models, image and video generation with character, set and lighting locked.
Day 6–9Refinement
Pixel-level retouching, color, grade, sound design, and the second look that separates premium from passable.
Day 9–12Final Delivery
4K masters, social cutdowns, ratio masters, project archive and — if you want — a system to keep running.
Day 10–14Inside the studio.
- Custom-trained image models
- In-house video pipelines
- Brand-locked character LoRAs
- Color & grade in DaVinci
- Sound design + licensed audio
- Asset management & versioning
Why our output doesn't read AI.
- Two senior creatives review every hero asset.
- Manual retouch pass on hands, eyes, type, anatomy.
- Brand identity QA against the system guide.
- Tech QA: resolution, ratios, color space, codecs.
A typical 14-day campaign.
Discovery & brief sign-off
Concept directions & art direction
AI production: image & video generation
Refinement, color, sound, grade
Cutdowns, masters & handover
Want this process running on your brand?
We take on a small number of brand partnerships per quarter. If you're shipping something that deserves better visuals — let's talk.